서베이앤헬스폴리시리서치센터

Choi, E. H., and Kim, S. W. (2012). “Using cell phone for student surveys,” Paper presented at the 65th annual conference of the World Association for Public Opinion Research, Hong Kong.

Abstract

This study focuses on the college population, which often has nearly complete cell phone coverage. Although Web surveys or traditional mail surveys have been widely used to survey this population, they generally report fairly low response rates that may lead to sample bias. For several years we have successfully conducted cell phone surveys in a large university. We show that cell phone surveys may have high response rates. Also, we show that they have some advantages in terms of coverage of domains and measurement error. 

Note. This study analyzes and compares the results of cell phone surveys conducted between 2009 and 2011.